Time for some fun with the second debate transcript. Before we begin, might I suggest opening my post from this time last week, because it’s very useful for comparative purposes.
There are a few surprises in store for this week’s word analysis of the debate. Last week we discovered Gordon Brown likes the word “got”, and David Cameron and Nick Clegg like to think. We also found out that Alastair Stewart did a great job of ensuring everyone got the chance to say about the same amount.
But first, the bit that we all enjoy, the Wordles!

Gordon Brown

Nick Clegg

David Cameron
What I found most striking this week compared with last is the fact that clearly some big lessons have been learned. Whilst Gordon Brown still has difficulty telling us what he thinks, he is now a bit more balanced. The similarity between the kind of words being used is also telling: they’re copying each other’s best bits to some degree. And no one did that more than Gordon, stealing Nick Clegg’s best lines from last week on several occasions. Squabbling children?
Starting with Nick Clegg, my first point is that he seemed to deviate from his winning formula from last week: merely setting out his stall. This time, it was more about the people. Not a mistake, but it clearly hasn’t worked as well. If you look at last week, that’s what both Cameron and Brown were doing, and Clegg’s difference from that path worked well. This time , he chose to be much broader, more scattergun, and it has caused his coherent message of “What I think” or “What the Liberal Democrats think” to be diluted. The prominence of the word “change” too clearly shows the Lib Dems have been watching Obama’s debate performances too much.
He also failed by getting too involved in what he would term the old politics. There is some evidence from the wiggly lines, both when I watched last night and from the 2008 US debates, that direct attacks on a person don’t really work, and can reflect badly on you instead. In the first debate, Nick hardly referred to the other leaders. This time, he said the word “Gordon” 18 times, and “David” 14 times (cf. 5 and 5 last time). That was a mistake. The winning formula for him is to ignore their pathetic attempts to bring him down to their level, and rise above it. That’s what I suggested yesterday, and I think that’s borne out here.
As for David Cameron, his performance was much more controlled. Thematically, he did better. Look at the size of the words “make”, “need”, “want” and “country” relative to the others. That has to be deliberate. A very careful strategy to set out the difference his party would make.
But guess what? Cameron learned from Clegg. References to Gordon? 8 (cf. 16 last time). References to Nick. Believe it or not, just 4. It’s such a reversal that it can’t have failed to influence the way the debate proceeded, and it too must have been deliberate. Now David Cameron was the man rising above the other two. His messaging was clearer. He likes the word “actually”. Clichéd, yes. Normal sounding? Most definitely. That’s what Clegg did last week. Cameron stole it from him.
Meanwhile, Gordon Brown was still Gordon Brown. He said the ugly words “got” or “get” a stunning 94 times (Clegg: 47; Cameron: 69). He is a clunker in every sense of the word. He implores. He demands. We’ve got to do this. We’ve got to do that. It’s all very authoritarian. And yet, he definitely enriched his speaking this week. He talked about more issues, and had a more balanced approach. That’s not how I remember it; he seemed to repeat himself a lot last night, but the numbers here don’t lie.
To finish, let’s look at what has provided me with the biggest shock…
| Second Debate: Vital Statistics |
|
Gordon Brown |
David Cameron |
Nick Clegg |
| Words |
6077 |
5599 |
5940 |
| Sentences |
319 |
295 |
299 |
| Words per sentence |
19.0 |
18.9 |
19.8 |
| Flesch Reading Ease |
66.4 |
69.3 |
65.9 |
| Flesch-Kincaid Grade Level |
8.7 |
8.2 |
8.9 |
Last week, all three of them managed about 5,500 words. This week, only David Cameron got that. Gordon Brown managed to speak an extra 500. No wonder he got more issues in, being more balanced.
Meanwhile, Nick Clegg also spoke nearly 500 more words, after speaking the least last week (5476). That didn’t work out for him. It allowed him to say too much on some issues. He tried to be more robust, and get more involved. He was, I suppose, responding to the challenges that Brown and Cameron were demanding of him, whereas they largely ignored him last time. Their plan worked, but they dragged Clegg into their bearpit in the process. This week, he did not look and act sufficiently different to the others. He became more of a brawler. Hence the different, less positive, response from the electorate.
Clegg’s sentences also became longer, suggesting he got tied up more by trying to explain himself and complicated ideas. It doesn’t work. The electorate tune out.
David Cameron can feel a little hard done by, having not been given as fair a crack of the whip as the others. Which then makes it all the more remarkable that he did less with more. Verbosity is never rewarded in politics, and Cameron gets the plaudits here.
As last week, they all spoke at roughly the same level, with an almost uniform increase of about 0.4 in the grade level. Maybe the topics this week were more complex, making for slightly longer sentences, and definitely more syllables.
But that’s enough number crunching from me. I could go on, but this is long enough already.
So let’s finish with Adam Boulton’s wordle…

Adam Boulton
He clearly likes thanking people more than Alastair Stewart, anyway.
SOURCES
Please note my transcripts for each individual are cleaned up, no paragraphs, no line breaks, and no markers for where one part of the debate conversation began or ended. That’s the most useful form for textual analysis, and I share them with you above.
If you do anything else funky with this stuff, please place a link to it in the comments. I’d love to read it.
In Awe of Keith Olbermann
Posted by The Futility Monster on October 27, 2009 @ 07:50
The man in action; it's all about the Special Comment...
In case it wasn’t already obvious, one of the things I’m interested in is the power of oratory. As everyone knows, it’s not just about what you say, but how you say it. Indeed, many of Obama’s speeches are not filled with anything particularly revolutionary, but his style of delivery, the timbre of his voice, the song-like qualities he brings to the delivery, make him all the more pleasing on the ear.
But there is one man whose speaking-style is more akin to an Alan Partridge sports journalist type. And yet, when he’s on fire, I could listen to him all day…
His name is Keith Olbermann. British politicos may not have heard of him, but Americans will know exactly who I’m talking about. He is the presenter of Countdown on MSNBC. His politics are distinctively liberal: but with plenty of fire in his belly. It’s often been commented that the only good shock-jocks are on the right, but in recent years pundits like Olbermann, Franken (before he became a Senator!) and Rachel Maddow have turned that preconception on its head.
And they owe it all to the trail-blazer, and very funny, Jon Stewart.
These people are razor sharp, quick witted and coherent. Their powers of reasoning are often brilliant…
But there’s just something about Olbermann that puts him ahead of the pile. About a week or so, he demonstrated his brilliance in a 20 minute “Special Comment” on the topic of US healthcare reform. If you have time to spare, watch this from start to finish – but even a couple of minutes will show you what I mean…
What is it that makes him so good? Like I said, his speaking voice and style is nothing particularly new. Indeed, he might even be compared to Gordon Brown in the speed and knockout nature of the delivery. Brown’s speeches tend to consist of pummelling you with wave after wave of statistics and soundbites – a style which makes him come over as appearing bold, confident and self-assured. Olbermann is the same.
But the true shining quality of Olbermann is in the force of his argument. While Brown argues in prose, Olbermann argues in poetry.
Olbermann is the master of all those techniques that we once all listened to in GCSE English and got bored stiff of… and then quickly forgot once the exam was over.
Well, I was supposed to forget them but I didn’t.
Olbermann uses imagery, metaphors, hyperbole, alliteration, rhyming, rhetorical devices, rhythm and perfectly placed pauses for effect, He tears into his opponents by going for the most emotional response possible, and brings in concepts from other arguments and philosophers by referencing them to build up his case.
But the greatest asset is his ability to bring it all together to make it feel more like a poem or a song than a thesis. It feels like the paragraphs are short and direct, each one building towards a conclusion that you actually enjoy heading towards. The sentences are easy to digest and break down. There are no Charles Kennedy-esque 100 word sentences using colons, semi-colons, ellipses, commas, hyphens… filled with digressions and asides.
And the final thing that I like so much about him, the thing that makes him such a joy to listen to is the quality of his diction. Every single consonant, every single vowel, every speech-like noise is perfectly enunciated. At no point is there ever any doubt about what he has said. His voice has depth, richness and clarity. No annoying quirks of accent or anything else to catch the ear. Just unambiguous confidence and erudition.
Do we have anyone comparable over here? Am I wrong in thinking that we have a real paucity of public speakers in this country
Posted in Musings | Tagged: Barack Obama, Keith Olbermann, Keith Olbermann's Special Comment, oratory, political speech writing, US healthcare | Leave a Comment »